Evanie Frausto

Hair Stylist



Special Projects: Jelly

Exploring the landscape of hair as a mode of individualism, Jelly harks back to the teenage years of restrictive existence where a late-night box dye session in the family bathroom is the only method of self-expression. Floating somewhere in the ether between childhood and adulthood, Jelly symbolizes the playful nature of self-anointing characters, in an attempt to patch together the identity of the self.

Jelly immerses viewers into the melting pot of memories pulled from the trio’s brains—an eclectic and relatable archive of MySpace presence, boarding school culture, and rave scenes. The punky rebellious spirit of younger years is brought together with the refinement of the photography duo’s palette and the craftsmanship of Evanie's styling. The result? Youthful intimacy viewed through an adult lens.

Published in 2024, Jelly is a 52-page zine in an edition of 150 with photography by Mat & Kat and hair by Evanie Frausto.

Moving Image

Calvin Klein featuring Kendall Jenner

Calvin Klein featuring Alexa Demie

Marc Jacobs Eyewear

Fendi by Marc Jacobs

AREA SS 2022

H&M AW 2022

MAC Cosmetics Ruby's Crew


LUAR AW 2024





Andersson Bell AW 2024

Luar SS 2024

Vivetta SS 2024

Retrofete SS 2024



Growing up in the United States as part of a conservative Mexican immigrant community, Evanie Frausto found acceptance in the camp fluidity of the MySpace emo scene. Full of exaggerated beauty, he could be unapologetically himself, favoring exaggerated and rebellious looks opposite of the norm.

Based in New York, he began his career training under the celebrated hairstylist, Jimmy Paul. During his apprenticeship, Frausto was present on some of the most prominent fashion and beauty shoots. He has since become established in his own right, earning recognition for rethinking possibilities for self-expression and beauty. This has led him to work regularly with publications such as Vogue US, Perfect Magazine, The Travel Almanac, Dazed, Document Journal, Garage Magazine, V Magazine, Vogue Italia, and WSJ, among others.

He has shot covers with Nicole Kidman, Dua Lipa, Grimes, Kendall Jenner, Bella Hadid, Karlie Kloss, Petra Collins, Joan Smalls, and campaigns for Heavn by Marc Jacobs, Barragan, Fenty Beauty, MAC, Estée Lauder, Nike, Glossier, and Miss Sixty.

Collaborating with some of the best talents in the industry, Evanie has worked alongside fashion photographers and stylists including Katie Grand, Inez & Vinoodh, Annie Leibovitz, Patti Wilson, Gabriella Karefa-Jonhson, Paola Kudacki, Roe Ethridge & Campbell Addy. He hopes that through his work, hair will start being recognized as an art form in its own right.

In 2023, Evanie was appointed Global Artistic Ambassador at Bumble & Bumble.

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