Creative Direction



Kanako is Global Creative Director of Japanese beauty brand Addiction.

Since her Spring 2020 debut collection, Kanako develops five makeup collections annually. In addition to product development, she heads creative for the advertising campaigns that accompany the makeup collections, bringing on world-renowned teams to execute her vision for the brand.


Addiction Beauty Summer 2023 by Charlotte Wales

Moving Image

Louis Vuitton x Yayoi Kusama 2023

Max Mara AW 2022

Homme Girls Vol. 7

Saint Laurent Mens SS 2023

Bottega Veneta Salon 03

Saint Laurent Men's SS 2022


Alberta Ferretti AW 2023

Saint Laurent Mens AW 23

Ashi Spring Couture 2023

Max Mara SS 23

Philosophy di Lorenzo Serafini SS 23

Saint Laurent Mens SS 23


Max Mara AW 2022

Philosophy di Lorenzo Serafini AW 22

Bottega Veneta SS 22

Saint Laurent Mens SS 19

Jonathan Simkhai SS 22


Theory AW 20

Jonathan Simkhai AW 20

Saint Laurent Mens SS 22


Telfar SS 20

Saint Laurent Mens SS 20


Originally from Japan, Kanako Takase moved to New York after graduating beauty school in Tokyo when she was 22. Kanako trained as Yadim's first assistant for 4 years, which in turn helped pave the way for her career.

One of her most notable projects includes her collaboration with Norwegian artist Bjarne Melgaard and hair artist Recine entitled ‘The Casual Pleasure of Disappointment’ creating canvases full of doll-like figures made out of hair, mixed with paint, makeup and various other materials. ‘The Casual Pleasure of Disappointment' was exhibited in the Le à la galerie Thaddaeus Ropac in Paris. Kanako finds inspiration on the collaborative process and the combination of these great mentors has refined her skills to make her the most sought after progressive makeup artist in the industry.

She continues to work with photographers such as Mario Sorrenti, Juergen Teller, Inez + Vinoodh Matadin, Ethan James Green, Lachlan Bailey, Amy Troost, Charlotte Wales, and Richard Burbridge. Her advertising clients include Saint Laurent, Louis Vuitton, Loro Piana, Alberta Ferretti, Marc Jacobs, and Giuseppe Zanotti. Takase has also keyed runway shows for Saint Laurent, Hérmes, Bottega Veneta, Max Mara, Philosophy di Lorenzo Serafini, AREA, Eckhaus Latta, Theory, and Jonathan Simkhai among others.

In 2019 Kanako was named the Global Creative Director for Addiction Cosmetics.

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