GLOUCESTERSHIRE LOCAL ADAM, HARBOURED AMBITIONS OF BEING A PROFESSIONAL CRICKET PLAYER BUT INJURY LANDED HIM WORKING IN HIS MOTHER’S SALON.
POSSESSING HIS NATURAL TALENT AND NEW PASSION, ADAM BECAME ASSISTANT TO MANICURE DOYENNE MARIAN NEWMAN. UNDER HER TUTELAGE, ADAM PERFECTED HIS ARTISTRY AND WHEN HE EMERGED ON HIS OWN, HE IMMEDIATELY BECAME A FASHION AND BEAUTY FAVOURITE.
ADAM’S MANICURES ARE CELEBRATED FOR HIS BOLD USE OF COLOUR, PLAYFUL USE OF PATTERN AND IMPECCABLE FINISH. HE CREATES NAIL ART THAT IS AS ASPIRATIONAL AS IT IS WEARABLE, AND APPEALS TO A BROAD AUDIENCE OF MANICURE ENTHUSIASTS.
THROUGHOUT HIS CAREER, HE HAS TEAMED UP WITH LEADING PHOTOGRAPHERS SUCH AS DAVID SIMS, SOLVE SUNDSBO, JUERGEN TELLER, MERT & MARCUS, NICK KNIGHT AND RANKIN. HIS WORK HAS APPEARED AMONGST THE PAGES OF PREMIUM TITLES INCLUDING ALLURE, ELLE, HARPER’S BAZAAR, DAZED, ANOTHER AND NUMEROUS INTERNATIONAL EDITIONS OF VOGUE. HIS COMMERCIAL PORTFOLIO BOASTS TOP BRANDS SUCH AS JIMMY CHOO, DIOR, NIKE, CHLOE, ROBERTO CAVALLI, AGENT PROVOCATEUR AND TOPSHOP. HIS CELEBRITY FANS INCLUDE TODAY’S MOST PROMINENT NAMES INCLUDING BELLA HADID, MEGHAN MARKLE, DAISY RIDLEY, CARA DELEVIGNE AND MARGOT ROBBIE.
IN 2011, ADAM WAS ANNOUNCED AS UK NAIL AMBASSADOR FOR BEAUTY GIANT RIMMEL LONDON. FROM 2015 - 2019, ADAM ACTED AS GLOBAL AMBASSADOR FOR THE BRAND.