Over the past years, Emma Roach has become an influential Set Designer, she has produced many commissioned for Fashion publications and private clients.
Upon her Fine Art graduation in 2000, Emma started assisting Fashion stylists their creative process and art direction. After being inspired by a Mike Nelson exhibition at the Tate Modern she moved onto a building sets and in 2007, she opened her own studio. Since then she has gone on to work regularly with Willy Vanderperre, Harley Weir and Tim Walker alongside stylists such as Olivier Rizzo, Alister Mackie and Jane How.
Through her work, Emma explores the tension between the idea of beauty and the feel of awkwardness. Drawing her inspirations from film archives + fashion history, but also from art and photography. She creates set designs that often hold a dark or perhaps bizarre edge with a modernist approach. She is a featured in a host of high profile magazines including Love, W Magazine, AnOther, AnOther Man, Vogue Hommes International and American Vogue. Campaign highlights include Christian Dior, Dior Homme, Jil Sander and Christopher Kane.