Alexandra Carl



Moving Image

Max Mara

Louis Vuitton Sea Campaign

Nanushka SS 2022 x Nowness

Nanushka AW 2021


Nowness with Coco Capitan


Carl worked with high street giant Zara and, a non-profit organisation which works to bring clean water and sanitation to the world.

Carl was called upon to concept the art direction and styling to communicate the campaign's important message in the most authentic way possible.


Alexandra Carl is an acclaimed fashion stylist and creative consultant based in London.

Born in Copenhagen, Carl’s interest in fashion began at a young age and was nurtured by both her parents, with whom she spent her early years traveling as they made documentaries. Carl completed film studies in Denmark before relocating to London to study Psychology and Feminist Theory in Media at Goldsmiths University.

Carl’s passion and knowledge of film, media and feminism have deeply emboldened her ability to create compelling worlds, narratives and characters throughout all her commercial and creative projects. Her aesthetic signature celebrates androgyny, utilitarianism and the spirit of irreverence – while never compromising on her vision of feminine power and womanhood.

As a testament to her unique point of view and mastery over garments: manipulating, constructing and deconstructing clothes and accessories to dynamic – powerhouse brands have called on Carl’s vision and talent. Her portfolio of clients includes Hermès, Cartier, Tiffany’s Zara, H&M, Adidas, Self Portrait, Barneys, Max Mara, Louis Vuitton, La Bouche Rouge, and Adidas x Pharrell.

Carl’s originality and focus, has also seen her work with some of the fashion and art world’s most esteemed talents including Peter Lindbergh, Viviane Sassen, Juergen Teller, Harley Weir, Erwin Wurm, Carlijn Jacobs, Lena C Emery, Robin Galieague, Oliver Hadlee Pearch, Drew Vickers, and Johnny Dufort for prestigious publications including POP, W, WSJ, Rika, More or Less, Dazed & Confused, and the British, Chinese and Italian Editions of Vogue.

An advocate for environmental protection – Carl deepened her interest and expertise in the interrelationship between society, environment and economy –  by completing a diploma in Circular Economy and Sustainability Strategies from the University of Cambridge in 2022. Today, Carl possesses the vocabulary and vision to build a business and culture of sustainability to individuals, brands and businesses with whom she collaborates.

Image Left: Alexandra Carl, photographed by Ezra Petronio, for Self Service ‘People who are Shaping and Influencing the Future of the Fashion Industry’.

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