Artificial Style is an ongoing personal project by Ally Macrae exploring fashion image, styling and artificial intelligence.
The resulting images are generated by AI software from text descriptions Ally writes to direct the technology. After trial and error, she has developed a protocol to produce images that she finds interesting and relevant within the context of fashion.
The project facilitates impossible scenarios and brings up many questions in the process. For Ally, it is part experiment, part research, part inspiration and part fantasy.