IN DUST by McQ is a collection where Industrialism meets updated British heritage. Ellie worked with the design team throughout the entire process and styled the ‘In Dust’ campaign.

Steven Ma's first campaign with art direction by Ellie Grace Cumming.

Ellie is Edinburgh born, London based and received her BA from London College of Fashion. 

Most recently Ellie’s work includes Dior Men's Fall 2023, Dior Men's Spring 2023 with ERL, Amiri Men’s Spring/Summer 2024 and Fendi Spring/Summer 2024 as well as having consulted for Hugo Boss and worked with Vivienne Westwood for several seasons.

IN THE PAST SHE HAS WORKED AS A CONSULTANT FOR JIL SANDER AND ROBERTO CAVALLI WITH PETER DUNDAS. CURRENTLY SHE IS FASHION DIRECTOR OF ANOTHER MAGAZINE AND ANOTHER MAN. SHE FREQUENTLY CONTRIBUTES TO PUBLICATIONS SUCH AS VOGUE ITALIA, DAZED, RE-EDITION AND DUST.

SHE HAS AN IMMENSE LOVE OF MUSIC AND COUTER-CULTURE BUT IS EQUALLY AT HOME WORKING WITH LEADING LUXURY BRANDS.