IN DUST by McQ is a collection where Industrialism meets updated British heritage. Ellie worked with the design team throughout the entire process and styled the ‘In Dust’ campaign.

Steven Ma's first campaign with art direction by Ellie Grace Cumming.

ELLIE IS AN EDINBURGH BORN AND RECEIVED HER BA FROM LONDON COLLEGE OF FASHION. SHE HAS WORKED AS A CONSULTANT AND RUNWAY STYLIST FOR HUGO BOSS FOR SEVERAL SEASONS AS WELL AS STYLING DIOR MEN’S SS22, FENDI COUTURE AW21 AND VIVIENNE WESTWOOD.

IN THE PAST SHE HAS WORKED AS A CONSULTANT FOR JIL SANDER AND ROBERTO CAVALLI WITH PETER DUNDAS. CURRENTLY SHE IS FASHION DIRECTOR OF ANOTHER MAGAZINE AND ANOTHER MAN. SHE FREQUENTLY CONTRIBUTES TO PUBLICATIONS SUCH AS VOGUE ITALIA, DAZED, RE-EDITION AND DUST.

SHE HAS AN IMMENSE LOVE OF MUSIC AND COUTER-CULTURE BUT IS EQUALLY AT HOME WORKING WITH LEADING LUXURY BRANDS.