Imruh Asha is a Paris-based stylist, creative consultant, and fashion director with a distinct, fine-art influenced point of view.

Pulling from his Dutch-Caribbean roots, Asha has a bold yet refined take on fashion storytelling. The stories he creates are rife with a vibrant and eclectic use of color, structural silhouettes and a mix of textures and movement.

Asha’s first foray into fashion was at a concept store in Amsterdam which allowed him to explore fashion through the lens of both established and up and coming designers. After moving to Paris, Asha began collaborating with a number of photographers, brands and magazines on their editorials, brand imagery, product development and consultation, seasonal fashion shows and more. In 2021, Asha was named fashion editor at Dazed Magazine. Later that year he held his first sculpture exhibition, “Future Shock” in conjunction with the ERE foundation. It was housed at Dover Street Market’s 3537 space. In 2022, Imruh Asha was appointed Fashion Director at Dazed Magazine.

Asha's collaborators include Carlijn Jacobs, Paul Kooiker, Paolo Roversi, Rafael Pavarotti, Osma Harvilahti, Viviane Sassen, Oliver Hadlee Pearch and Martin Parr. Magazines include DAZED, Vogue Italia, M Le Monde, French Vogue, American Vogue, L’Uomo Vogue. Designers and brands include Louis Vuitton, Gucci, Dior, Off White, Botter, Jacquemus, Alberta Ferretti, Pucci, Moschino, Moncler, Calvin Klein, Zara and more.

Imruh Asha photographed by Dani Bastidas