LAETITIA GIMENEZ ADAM IS A VISIONARY FASHION STYLIST, ESTEEMED FASHION DIRECTOR AT PURPLE AND COVETED CONSULTANT.
BORN IN N’DJAMENA, CHAD, TO A TOGOLESE MOTHER AND A SPANISH FATHER, LAETITIA RELOCATED TO FRANCE AS A CHILD, AND THIS MULTICULTURAL UPBRINGING HAS PLAYED AN IMPORTANT ROLE IN LAETITIA’S CREATIVE APPROACH TO LIFE AND INTELLIGENT IDEATION.
THROUGHOUT HER WORK, WOMEN SERVE AS LAETITIA’S CONSTANT SOURCE OF INSPIRATION. WITH WOMANHOOD AND THE POWER OF FEMININITY AS HER MUSE, SHE PULLS TOGETHER LOOKS THAT CELEBRATE THE FEMALE BODY IN ALL ITS FORM AND THE FEMALE SPIRIT IN ALL ITS GUISES. SHE WANTS HER WORK TO SPEAK TO THE WOMAN WHO VIEWS IT AND EMPOWER THEM IN THEIR OWN WAY.
LAETITIA’S WORKS CLASHES HIGHBROW AND LOWBROW REFERENCES, CREATING AN AESTHETIC THAT REFUTES THE IDEA OF GOOD AND BAD TASTE, BUT RATHER CELEBRATES ALL FACETS OF STYLE. THIS IMBUES HER WORK WITH AN UNCONVENTIONAL ELEGANCE, ONE IN WHICH REALISM AND EXPERIMENTALISM ARE COMPLEMENTED AND CONTRASTED.
LAETITA IS A CONSULTANT FOR THE LUXURY FASHION HOUSES BALENCIAGA AND GIVENCHY AND SHE HAS ALSO COLLABORATED WITH BRANDS SUCH AS LOUIS VUITTON, CHRISTIAN DIOR, DIESEL, MAISON MARGIELA, MUGLER AND COURRÈGES WHILE HER EDITORIAL WORK HAS BEEN FEATURED IN THE PAGES OF MAGAZINES INCLUDING D REPUBBLICA, SELF SERVICE, DOUBLE, THE FACE, MODERN MATTER, RE-EDITION, AND PURPLE.