Streeters Styling Keegan Singh styles Artist T.J. Wilcox for Interview Magazine's September issue.
Since launching in 2002, designer Eddie Borgo has been captivating the fashion industry with his jewelry collection mixing modern elegance with classic rock-and-roll edge.
Each season, Borgo enlists close friends and some of the most powerful women in the fashion industry to model for his campaigns, and this season's is nothing short of stunning. This week, he released a striking new campaign for his Autumn/Winter 2013 collection featuring art director, designer and model Julia Restoin Roitfeld. We spoke to the stylist of the Borgo campaigns, our very own Keegan Singh, about the inspirations for the new collection and campaign, choosing muses and working closely with Eddie Borgo.
Streeters: What was the inspiration for Eddie Borgo's Autumn/Winter 2013 collection, and what sort of aesthetic was used for the campaign?
Keegan Singh: The collection was inspired by the life of Cleopatra and some of the future-Egypt set design from the 90's sci-fi movie Stargate. But, we wanted the location to be unrelated, so we shot at The Lafayette House in the Bowery. And we ended up shooting in the room that apparently River Phoenix used to stay in!
We wanted a softer feel in the location and a departure from the campaign we shot with Anja Rubik last season. The styling was clean and really focused on the jewelry and Julia's iconic beauty.
Streeters: For past seasons, you've enlisted Tabitha Simmons, Cecilia Dean, Alison Mosshart, Lauren Santo Domingo, Anja Rubik and other fashion industry leaders to model for the campaigns, most recently Julia Restoin Roitfeld. How did this concept come about?
Keegan Singh: It was an idea I had after seeing Eddie's first collection. I had met Vanessa Traina and thought she would represent the brand perfectly. The process of deciding on a model for the campaigns with Eddie is always organic, and its really about modern women in New York City who are inspiring, interesting… and around.
Streeters: What was Julia's favorite piece of the collection?
Keegan Singh: She loved all of the jade horn pieces (see here). They are really classic and chic, but with Eddie's twist.
Streeters: What is your favorite piece of the collection?
Keegan Singh: My favorites are the Cyprus pieces (see here). Eddie drew them based on capital motifs on columns in Ancient Egypt. The necklace is a modern version of an estate piece.
Streeters: How is it working with Eddie Borgo?
Keegan Singh: We collaborate very well together. Eddie is great because it's always an easy, creative work relationship. We're always bouncing ideas off of each other, and we challenge one another at the same time.
Check out Eddie Borgo's website here!